5 Essential Real Estate Photography Tips

Being a first-time homebuyer, it amazes me how realtors are proud of their service but neglect the first impression on customers...their listings. On popular websites like Zillow, Trulia, and even Facebook Marketplace, it is rare to find quality images that accurately display the home. In fact, I toured a home the other day that looked better in person than it did online!

With the technology that we have in our pockets, it's impossible to have an excuse for poorly portrayed listings so here are 5 tips that will transform your listings into conversion masterpieces.

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1. Natural Light is Your Friend (No, not the beer.)

There's a reason why photographers will go above and beyond to get the perfect natural lighting and it's because it is the most appealing. Natural lighting is what our eyes are used to seeing and perfectly represents the subject we are trying to capture. Instead of turning on those gross incandescent yellow lights, open up the windows! You'll be amazed to see the transformation within the room. Natural light shows that the room is open and livable which is what the end consumer wants.

2. Take Pictures Around Sunset

In a photographer's world, the golden hour (the hour before the sun sets) is the perfect time to take those dreamy images. Light that is directed straight down is unappealing and doesn't show off the beauty of the home.

If this scheduling doesn't work out, take the pictures on an overcast day!

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3. Use a Wide Angle Lens

With the new flagship smartphones (including the iPhone 11) having a wide-angle lens, the opportunity to create gorgeous landscapes has come. Wide-angle lenses give a vast perspective on the subject, and for real estate photography, will truly compliment the size of the room. We all know consumers want a big home and what better way to show off your listing than to enhance the space they are seeing online.

4. Don't Forget The Details

If you truly want your listings to stand out, take photos of the attributes that make the house feel like home. It's easier for someone to imagine living in the home when there are everyday objects displayed. Whether that's a work area, plants, or furniture, the little details go a long way when showcasing a home.

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5. Enhance Photos in Lightroom

The most overlooked step and I believe is the most crucial is editing. Instead of uploading the photos directly from your phone, give them the pop that will catch the buyer's eyes. Editing photos couldn't be easier with mobile apps like Lightroom and Snapseed. I personally am a fan of Lightroom because of the different presets and filters you can purchase from 3rd Party sellers!

Aaron Wilhite

Stop Wasting Money on Video Ads

Social media consumption has been on a consistent climb and the cost of advertisement is growing. Sure, this rapid growth is great for the individual platforms but it can quickly become a strenuous task for businesses trying to channel their message in a saturated market. In fact, consumers are now becoming numb to published promotions and subconsciously tune-out any form of message that endorses a product or service.

Tying this in with video advertisements, the digital video marketing industry is at a whopping $135 BILLION evaluation, and that's just in the United States (Forbes). This statistic alone shows that companies are not shy when it comes to making the investment of visual content in order to stand out from competition. The supply and demand is expanding at scale but every situation has its downfalls.

Video advertisements on all social platforms have become saturated. That was a bold statement to say but if you take into account the amount of uploaded content per day on each platform, we can all agree being noticed is no easy task. The common standard for the video industry is to create the most visually appealing image in hopes that the consumer is enticed enough to purchase your offering. Now that the majority of video ads look like they belong in a movie theatre, there's only one thing that will help your business stand out. What's the secret?

Consumers make purchases based on emotions and justify it with logic.


It's About The Story

There is a reason why stories have been told since the beginning of time. It's because they are the driving force for emotion. Once the story is told, this creates the search for logic and reasoning behind the sale. Instead of spending all of the marketing and advertising money on visually impressive content, although it can be super important, focus on the emotional appeal and the benefits your offering has for the consumer. Every product and service has a story with emotion and it is the number one differentiating factor between success and failure in a campaign. Instead of looking at the production of the content in the eyes of the company, shift the perspective to what is emotionally appealing for the consumer. Stop wasting money on video ads that are visually attractive but have no substance. It's the substance and meaning behind the message that matter the most.

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