Being a first-time homebuyer, it amazes me how realtors are proud of their service but neglect the first impression on customers...their listings. On popular websites like Zillow, Trulia, and even Facebook Marketplace, it is rare to find quality images that accurately display the home. In fact, I toured a home the other day that looked better in person than it did online!
With the technology that we have in our pockets, it's impossible to have an excuse for poorly portrayed listings so here are 5 tips that will transform your listings into conversion masterpieces.
1. Natural Light is Your Friend (No, not the beer.)
There's a reason why photographers will go above and beyond to get the perfect natural lighting and it's because it is the most appealing. Natural lighting is what our eyes are used to seeing and perfectly represents the subject we are trying to capture. Instead of turning on those gross incandescent yellow lights, open up the windows! You'll be amazed to see the transformation within the room. Natural light shows that the room is open and livable which is what the end consumer wants.
2. Take Pictures Around Sunset
In a photographer's world, the golden hour (the hour before the sun sets) is the perfect time to take those dreamy images. Light that is directed straight down is unappealing and doesn't show off the beauty of the home.
If this scheduling doesn't work out, take the pictures on an overcast day!
3. Use a Wide Angle Lens
With the new flagship smartphones (including the iPhone 11) having a wide-angle lens, the opportunity to create gorgeous landscapes has come. Wide-angle lenses give a vast perspective on the subject, and for real estate photography, will truly compliment the size of the room. We all know consumers want a big home and what better way to show off your listing than to enhance the space they are seeing online.
4. Don't Forget The Details
If you truly want your listings to stand out, take photos of the attributes that make the house feel like home. It's easier for someone to imagine living in the home when there are everyday objects displayed. Whether that's a work area, plants, or furniture, the little details go a long way when showcasing a home.
5. Enhance Photos in Lightroom
The most overlooked step and I believe is the most crucial is editing. Instead of uploading the photos directly from your phone, give them the pop that will catch the buyer's eyes. Editing photos couldn't be easier with mobile apps like Lightroom and Snapseed. I personally am a fan of Lightroom because of the different presets and filters you can purchase from 3rd Party sellers!